- Stable London - Brand Identity
Stable London is a hybrid of a production company and photographers agency for integrated artists in photography, film and animation covering advertising, music video and features. They required a strong brand identity that conveyed the definition of the word stable - strong and balanced.
A logo with bold, confident typography and the emphasis on the word Stable was teamed with a pair of anchors, to add visual interest and convey stability, after all two anchors is pretty steadfast. A colour palette of shades of grey were used to complement the visually led website and not compete with the work featured; to allow the brand to sit back and lets the work be the focus.
A fast paced project that was great fun to work on.